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1. Oxford Health Plans
2. Rosemount Estates Wine
3. Westpoint Stevens
4. World Wrestling Entertainment (WWE)
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Custom Printing, Coordinated Packaging, Brand Integrity |
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For an upcoming trade show, Oxford Health Plans needed a bag solution to easily promote their brand. They needed to differentiate from the pack without excluding themselves.
The goals of this project were to produce 60,000 trade show bags that would continue the marketing of the Oxford Health Plans brand. Additionally, in the health care industry, it is important to be health conscious... even if it's global health. This was accomplished simply offering the exact same bag in "paper or plastic".
BagsOnTheNet successfully produced coordinated packaging by maintaining Oxford Health Plan's true coloring and logo across both paper and plastic trade show bags. The bags were constructed large enough so that trade show visitors would choose to use the Oxford Health Plans bag as their 'bag of choice'. And speaking of choice... the "paper or plastic" option allowed many environmentally conscious people to choose the type bag of their choice. With about 75,000 people attending over the 5 day event, all 60,000 bags were successfully distributed. According to one trade show attendee "all you saw was blue"
Over the last 7 years, BagsOnTheNet has worked with Oxford Health Plans on several other equally successful projects including other coordinated packages.
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